how to use your masculine and feminine energies in your biz

How do you balance flow with action?

There’s been a lot of chatter on IG about the masculine/feminine energies (like a lottt). Researchers are now studying their roles in areas outside of spirituality such as business, education and gender norms.

See, the masculine, yang energy is not really about wearing a suit or driving a sports car; and the feminine, yin energy is not really about wearing beautiful dresses and bearing children.

Both of these energies actually naturally exist within us — they don’t need to be sought after or purchased at a store.

Typically, just as our physical bodies (flexibility, strength) are asymmetrical, so is our energy body and balance of feminine and masculine energies.

In business, the feminine and masculine energies appear because, well everything is energy. Matter cannot be created nor destroyed. All of these things we “know” point us in this direction of thought. Right?

And so, the left side of the pendulum swing, the “excessive” or unbalanced feminine energy, lives too much in the “flow” state. They may create content 24/7 with no concrete plan on how to share it, how to target audiences, how to create systems for client outreach. They are beautiful multitaskers, but almost to a fault — as they can put their energy into too many projects at once and burn out, or lose touch with what exactly they want to manifest.

The right side of the pendulum swing, the “excessive” or unbalanced masculine energy, lives too much in the “action” state. They are so focused on systems, policies, and driving that they neglect the natural nature of innovation. Innovation cannot be planned nor systemized — at least at the birth stage of an idea. Creative energy needs space to flow, to create and to be shared. Some of the best ideas did not come from a systematic programming or as answers from a poll. They came about when groups of creatives came together and brainstormed, or an individual like Eckart Tole had a sudden awakening on a park bench.

And so these energies exist within us, and in business, we can study the energy body and use it to our advantage. Especially if you are a new solo business owner like myself, it’s important we integrate these two energies within us, to stay balanced and to create more harmony in our inner world and in our businesses.

Here are 3 ways to balance your masculine and feminine energies when it comes to your business.

1. GET SOME SYSTEMS IN PLACE!

OK. This is definitely directed at me, lol.

Those of us heavily in our divine feminine energy, NEED systems in place. We create so so much amazing, beautiful content; perhaps we focus a lot on our design, our website layout, our logos, etc. but we need systems to make better use of our time. At the end of the day, no matter how beautiful of a creation you make, if you don't have a way to share it with potential clients or your community,  it won't be seen by anyone.

Same goes with communication. People with excess feminine energy are amazing at connecting with others. But when you're talking about potential clients, it's important to organize who you are connecting with. My recommendation? Create a spreadsheet with all of your leads, date of contact, and message sent. Then you can go back to it when and if you need to initiate a second point of contact.

Same with your content. I'm not a big fan of content calendars, BUT, a general structure could help. (I.e., post your podcast every Thursday, newsletter every Friday, IG post every day at 9 a.m....etc.) This way you don't crush your creativity with too much forward planning, but you do enough to allow yourself to create more and have your creations be seen....this leads me to my next point...

2. SCHEDULE FLOW

Flow flow flow... flow. Flow is ESSENTIAL for creativity! If you aren't flowing, you're not created. People can SMELL a salesperson from a mile away. What is there to sell if you don't have a creative or innovative product to provide people? Who wants to see ANOTHER gluten-free, organic peanut butter?  (You get my point).

Innovation breeds creativity, and creativity breeds innovation. So, schedule time for "flow." Maybe you work on your systems, sales calls, spreadsheets and administration 9-5 on Mondays, Wednesdays and Fridays. And then Tuesdays and Thursdays you "flow" 9-12 and work 12-5.

What is flow?

Flow is whatever allows you to create! Maybe you go to a  park and sit down. You meditate and you journal a brainstorm of potential ideas for the month. Projects you want to complete. THINK BIG! You want to write a book? Cool. Jot that down. Give a Ted Talk on something outside of your career field? STILL WRITE THAT DOWN! Don't judge yourself, just keep a running list of creative ideas. They could be useful later on, and don't arise typically if you're too stuck in your routine/systems.

3. SCHEDULE FUN

This is definitely something I need to do too. We need to have fun. Yes, the "grind" isn't always a bad thing. We all know we create our legacies by how we spend our time outside of the office, how we conduct our evenings and early mornings. But we also need to have fun. Let's face it, stress causes malignancy. It shortens our lifespan. What's the point of making a larger income or creating connections if we don't use them to have fun too?

So schedule at least one day or night a week for just fun! No business. No studying. You can have intellectual conversations sure. I'm not saying to turn your brain off. BUT, have fun! Whether that's date night with your partner or going to a sporting event with friends, rock climbing, bowling, going to a concert, going out on the town, trying a new yoga or dance class, doing some self-care.

Above all else, enjoy life. And remember, you can achieve harmony on your own. Look and see where there may be an imbalance in your energy, and try to find balance, it will sincerely help you in more ways than you even know and help you unlock and unleash your divine magic within.

- Jess Winans

Jess Winans is a feminine confidence coach, spiritual life coach and yoga teacher currently located in San Diego, CA. You can reach her via email at ultravioletasana@gmail.com.